Branding projects for real fashion and lifestyle companies. Event invitations for Falconeri, internal boutique materials and social media content for Calzedonia Group. From designing cozy, feminine visuals for seasonal events to crafting calendars that reflect each store's unique style, my work focused on aligning design with brand identity. Photoshoots, visual storytelling and flyouts for wellness-inspired accessories such as the ones from Philip Stein, highlighting a balance of elegance, health, and everyday lifestyle. Each project aimed to convey a clear, cohesive message through thoughtful design and imagery. All projects are based on different brand guidelines.